Growth of Social Media Marketing and Video Market Requires New Focus and New Division

Waldorf, MD May 27^th, 2010:  Chris Ripley, president of the Strategic Marketing Group, the Waldorf, MD based marketing and business development firm, announced today the creation of a new division of the company focusing on social media marketing and video marketing.

“We’ve seen tremendous change in the marketing world in the last 10 years. The Internet has completely changed the way we spend our time and how we do almost anything that we do.” Noted Ripley, “Who would have ever thought we would have tools live YouTube and Facebook to directly market our company to our target market. You have a lot more options to market your company today than you had 10 years ago”.

The new division will focus on social media marketing management, helping business create their presence on Facebook, Linkedin, and Twitter. “Many businesses know they need to use these new media tools, but don’t have the time or resources to do it right”, added Ripley. “We can help them increase revenue and profits using these new media tools”.

The other area the new division will focus is video marketing. “Video has exploded in the last year as a way to improve local and national company’s presence on Internet search engines like Google, Bing, and Yahoo. We can help businesses create and distribute video to communicate their message, improve their search ranking, and bring them more customers”, Ripley said.

Since 2003 the Strategic Marketing Group has help local and national companies improve their marketing and business development. To learn more about this new division of the Strategic Marketing Group you can visit www.NewMediaDoctor.com.

I’ve seen a big change in the marketing world and marketing media in the last five years. The ability of a company to use inexpensive, easy to use tools to market their company has exploded. While we’ve used email marketing for at least 10 years now, the last five years have seen social media like Facebook, Linkedin, and Twitter really bring new approaches to marketing. Wide availability of high speed Internet service facilitated the growth of YouTube and online video in general. The next wave will be mobile marketing, as companies vie to bring their content to our cell phones and smart phones.

While there are almost 500 million Facebook users and millions of Facebook business Pages, there are still many business owners and operators who don’t understand how to use effectively Facebook to market the business. We will help you with everything you need to have an effective, revenue generating Facebook Page. The New Media Doctor will help cure your Facebook marketing ills. We can:

• Set up a Facebook Page for your Business
• Create Home Page for your Facebook Page
• Help Create Content and manage your Page

We will also help you set up Linkedin acounts for all of your employees and teach them how to use Linkedin. If Twitter is where you want to be (great for retail and other impulse businesses) we can help you there too.

Online video is exploding as a tool to use online. What is more popular – books or TV? People are 7 times more apt to choose a video versus a static Web site when searching on Google. If you depend on Google to provide you with leads you must have video on your Web site or landing page. We have developed a unique process to assure higher placement on Google. We will help you create simple 1-2 minute videos marketing your business that will send you to the top results on any Google search including local searches.

Over the next few weeks you will be learning more about this new division of the Strategic Marketing Group. Stay tuned…