The New Media Experts – Specialists in Social Media and Video Marketing
We’ve seen tremendous change in the marketing world in the last 10 years.The Internet has completely changed the way we spend our time and how we do almost anything that we do. Who would have ever thought we would have tools live YouTube and Facebook to directly market our company to our target market. You have a lot more options to market your company today than you had 10 years ago.
Ten years ago almost everyone looked in the Yellow Pages to find providers for many products and services. Today only a third of the people turn to the Yellow Pages to find a plumber or chiropractor (another third goes to online search engines like Google and the rest go to mobile media, 411, etc.). If you can get near the top of search engines for your plumbing company and drive 15% more people to the phone to call you you will have more business. This will work with local companies and companies that market regionally, nationwide or even worldwide.
Today the easiest way to get to get near the top of Google is to use video to market what you are selling. What would it be worth to you if you could reach that third of the people who are using Google to search for a new chiropractor or car repair shop.
Ten years ago the only way to get your message to your customers and prospects was outbound marketing, kind of like fishing in a really big pond. Today we have social media tools like Facebook, Linkedin, YouTube, and Twitter to use to circulate our message and develop two-way and multiple way conversations about our company and its products and services.
A recent Harvard Business Review article found Facebook fans of a Houston coffee shop came to the store 20% more than the other customers and the fans were 12% more loyal to the shop.
These are the kind of numbers any business any business would love to have today. The New Media Doctor will cure your social media marketing problems and help you get results like that coffee shop in Houston.
WARNING – While Betty White thinks Facebook is a “huge waste of time” and you may think that too right now, I’m talking about using Facebook and other social media marketing tools to help you grow the sales and profits of your business, not to help you locate your old high school sweetheart!